At Big Feelings, we believe Kind is the New Cool. We live in a world that tells us to always put on a happy face, but we’re here to say it’s perfectly cool to have an off day. Life isn’t only filled with warm hugs, even though our sleepwear is. We're all Works in Progress. We’re not perfect but we believe every day can be better than the last and that it’s okay to ask for help on the road to becoming who you want to be. We’re celebrating the entire range of emotions, not just the bright and shiny ones. Feelings aren’t meant to be hidden under the covers, but to be worn, discovered, and voiced. They allow us to vibe with others and celebrate the unique energy that is you. That’s why Big Feelings is more than just a label—we’re a whole. big. mood
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